World of Warcraft and Blizzard have announced a new "authenticator" for players to use to make their accounts more secure. For details about what exactly that means, see the press release below:

BLIZZARD® AUTHENTICATOR OFFERS ENHANCED SECURITY FOR WORLD OF WARCRAFT® ACCOUNTS

Keychain token generates unique codes used to help prevent unauthorised account access

PARIS, France - Blizzard Entertainment, Inc. today introduced an optional extra layer of security for World of Warcraft®, its award-winning massively multiplayer online role-playing game. Designed to attach to a keychain, the lightweight and waterproof Blizzard® Authenticator is an electronic device that generates a six-digit security code at the press of a button. This code is unique, valid only once, and active for a limited time; it must be provided along with the account name and password when signing in to the World of Warcraft account linked to it.

This optional security measure will be available for a cost of €6.00 at the 2008 Blizzard Entertainment Worldwide Invitational, which takes place June 28-29 in Paris, France. In addition, the Blizzard Authenticator will be made available for purchase via Blizzard Entertainment's European websites in the near future for a cost of €6.00 plus shipping.

"It's important to us that World of Warcraft offers a safe and enjoyable game environment," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "One aspect of that is helping players avoid account compromise, so we're pleased to make this additional layer of security available to them."

To learn more about the Blizzard Authenticator, please visit http://eu.blizzard.com/security-token/

The EU Blizzard site appears to be down but check back later to see what's what.